System and method for managing advertising inventory to maximize advertising revenue

申请公布号：US7546249(B2)

申请号：US20010778666

申请日期：2001.02.06

申请公布日期：2009.06.09

申请人：

YAHOO! INC.

发明人：MAIN ROBERT

分类号：G06Q30/00

主分类号：G06Q30/00

摘要：The present invention relates to managing advertising inventory. More specifically, the present invention relates to a system and method for managing advertising inventory so as to enhance total ad revenue. In a preferred embodiment, one or more restrictions are selectively applied to limit the respective availability levels of one or more selected categories of advertisements within the advertising inventory. Typically, the selected categories of advertisements which are subject to the restrictions are at the lowest end of the pricing levels. By limiting the respective availability levels of selected categories of advertisements, unnecessary displacements of other categories of advertisements which are priced at the higher end of the pricing levels are reduced, thereby enhancing the total ad revenue that can be generated.

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