SYSTEM FOR CALCULATING AUDIENCE RATING AND MOBILE COMMUNICATION TERMINAL,申请号WO2001JP06427-传众专利搜索

SYSTEM FOR CALCULATING AUDIENCE RATING AND MOBILE COMMUNICATION TERMINAL

申请公布号：WO0209447(A1)

申请号：WO2001JP06427

申请日期：2001.07.26

申请公布日期：2002.01.31

申请人：

NTT DOCOMO, INC.;NAGAOKA, TATSUJI;WAKAIZUMI, MARIKO

发明人：NAGAOKA, TATSUJI;WAKAIZUMI, MARIKO

分类号：H04H60/31;H04H60/45;H04H60/64;H04H60/91;H04N7/16;H04N7/173;(IPC1-7):H04N17/00;H04N5/00;H04B7/26;H04H9/00

主分类号：H04H60/31

摘要：A system for calculating an audience rating comprises a settop box (50) and a monitor (60) for providing users with programs broadcast from a broadcasting station (40), and mobile stations (10a-10c) which are accommodated in a mobile data communication network (20) and in which mobile station IDs (identification information) for specifying users. The mobile stations (10a-10c) transmit a control signal containing the mobile station ID of the settop box (50) to the settop box (50). The settop box (50) holds the mobile station IDs and viewing record and transmits them to an audience rate calculation server (70). The audience rate calculation server (70) generates audience rate data by attribute of the users from the received mobile station IDs and viewing record.